Atlus Listed as Exhibitor at the Japan National Entertainment Festival on August 5-6, 2017


An entertainment event focused around video games called the “National Entertainment Festival” will be taking place in Gifu city, in August, and Atlus has been announced as one of the exhibitors that will attend the event.

This year will be the first time the “National Entertainment Festival” is taking place, unlike other prominent Japanese events like “Machi ★ Asobi” or the “Tokyo Game Show.”

National Entertainment Festival

Logo for the “National Entertainment Festival,” featuring space rabbit samurai Nobupyon, a Ginfu Prefecture mascot.

The “National Entertainment Festival” will be held in Gifu city, on August 5th and 6th. The first day of the event will take place alongisde the National Fireworks Display, which takes place each year on the first Saturday of August. With this event having no brand value yet, the organizers wanted to schedule it alongisde the popular fireworks event to give it a boost.

The festival will take place throughout the entire city, with the main venue being in the Yangase shopping district. JR Gifu Station and Meitetsu Gifu Station will be the entryways to the event.

At the venue, various events are scheduled to take place such as game demos, talk shows, game competitions, merchandise sales, and autograph sessions with renowned game creators.

The goal of the executive committee for this festival is to revitalize local activity and sales in Gifu. Event coordinator Hideki Hirata states that, in the heyday, there were around 2,000 shops in the Yangase shopping district, however now it has decreased to 400 with an aging population and an overall decrease in nearby residents.


The list of currently announced exhibitors, as of April 5th, are:

  • Arc System Works
  • Atlus
  • Clover Lab
  • Sega Games
  • Sony Interactive Entertainment
  • Nippon Ichi Software
  • Hamster
  • Broccoli
  • Silver Star Japan
The Art of Persona 5
Prima Games Prima Games (2017-06-27)