Persona 25th FES New Details and Merchandise Announced


Event organizer Kadokawa has announced new details for the upcoming “Persona 25th FES” event previously announced by Atlus, celebrating the 25th anniversary of the Persona series.

The festival will be taking place from May 28th to July 10th at the Tokorozawa Sakura Town venue. The Persona 25th FES will explore the appeal of the Persona series through multiple angles, including exhibitions, merchandise, and hotel collaboration rooms. The goal is to immerse fans into the world of Persona.

The official website for Persona 25th FES can be found here.

Persona 3’s Naganaki Shrine Collaboration with Sakura Town’s Musashinosuwareiwa Shrine

A photo spot replicating Naganaki Shrine from Persona 3 will be set up at the Musashinosuwareiwa shrine. Visitors will be greeted by a Koromaru standee and other items. Additionally, original Persona 25th FES red seals and ema (votive tablets) will be given.


  • Dates: May 28, 2022 (Saturday) to July 10, 2022 (Sunday)
  • Venue: Musashinosuwareiwa shrine
  • Hours: 10:00 – 17:00 (weekends and holidays until 18:00)

Greeting Event at Sakura Town Central Square

Teddie and Morgana will appear three times each day at the central plaza for picture opportunities. Other events like food trucks are also planned. More information will be released in the near future.

  • Date: Saturday, June 11 (Teddie) and Saturday July 2, 2022 (Morgana)
  • Venue: Central Square
  • Hours: The specific schedules will be announced soon

Merchandise Celebrating 25 Years of the “Persona” Series

There will be original merchandise with newly drawn illustrations on sale at the venue. The large-scale exhibition will look back on the 25 years since the Persona series began.

Da Vinci Store Original Merchandise Details

For the first time, information on the merchandise featuring the main characters drawn in staff costumes for the Da Vinci store has been released.

Event Details

  • Date: May 28, 2022 (Saturday) to July 10, 2022 (Sunday)
  • Venue: EJ Anime Museum, Kadokawa Musashino Museum 3F
  • Time: 10:00 – 18:00

The large-scale exhibition looking back on 25 years of Persona will include 1/1 scale replicas of Thanatos from Persona 3 and Izanagi from Persona 4, unveiled for the first time. There will also be a statue of Arsene from Persona 5, previously shown at other events.

Ticket Information

All prices below include tax:

Advance Tickets

  • Regular advance tickets: 1,800 yen
    • Advance tickets w/ limited merchandise: 4,300 yen
  • Sales period: February 28, 2022 to May 27, 2022

Tickets can be purchased here.

Same-day Tickets

  • Regular day ticket: 2,000 yen
    • Day ticket with limited merchandise: 4,500 yen
  • Sales period: May 28, 2022 to July 10, 2022
Limited Merchandise: Persona 25th FES Limited Edition “Large Graffiti Towel”

Da Vinci Store

As described above, at the “Da Vinci Store” in Tokorozawa Sakura Town, there will be original merchandise featuring the characters in staff costumes on advance sale, with special offers given out for purchases.


  • Date: May 28, 2022 (Saturday) to July 10, 2022 (Sunday)
  • Venue: Da Vinci Store
  • Time: 10:00 – 20:00

EJ Anime Hotel

There will be original Persona collaboration rooms at the EJ Anime Hotel in Tokorozawa Sakura Town. These will include character panels with the protagonists being dressed in hotel staff costumes to welcome guests. Guests will be able to challenge various missions available on smartphones, and if they’re successfully completed, people will be able to listen to newly recorded voice lines.

  • Date: May 28, 2022 (Saturday) ~ TBD (a follow-up report will include the end date)
  • Venue: EJ Anime Hotel
  • Capacity: Up to 4 people (depending on room type)
  • Time:
    • Check-in: 4:00 PM
    • Check-out: 10:00 AM
  • Reservation Period: Starts April 28 (Thursday)

EJ Anime Hotel will have the following novelties available to take home:

  1. “Persona 25th FES” EJ Anime Hotel limited edition cushion
  2. “Persona 25th FES” EJ Anime Hotel limited edition blanket
  3. “Persona 25th FES” EJ Anime Hotel limited edition pouch