During the Persona 25th Times West live stream on May 26th, Atlus announced a collaboration with macaron shop Honey & Butter, based in Irvine, California, between July 9th and August 6th, 2022. Today, new details for the collaboration event have been announced.
Macarons
Daily, from July 9th to August 6th, macarons celebrating the 25th anniversary of the Persona series will be available for purchase at $5 USD each, representing each of the mainline Persona games:
- Deva Grape (dark chocolate with a grape jam center)
- Strawberry Sin (strawberry & orange cream)
- Dark Hour (dark chocolate ganache & sea salt caramel)
- Teddie Toast (French Toast buttercream layered with Milk & Honey buttercream)
- Phantom Thieves (macaron brownie sandwiched between two layers of cream cheese buttercream)
There will also be macarons designed after the Persona series protagonists, available for purchase while supplies last on July 9, July 23, and August 6. There will be seven designs in all, each costing $15 USD.
Photo Opportunity
Store decorations will include a Velvet Room couch which customers can use for a photo opportunity.
Merchandise
Enamel Pins
“Exclusively designed enamel pins of Persona 1 through Persona 5 protagonists for purchase (while supplies last).” Each are $17 USD, excluding tax.
T-Shirts
“Exclusively designed Persona 25th Anniversary T-shirt for purchase (while supplies last).” Each are $35 USD, excluding tax.
Tote Box
Digital Guide
A “Persona Collector’s Edition Digital Piping Guide” is available for purchase for $20 USD on the Honey & Butter website, a digital version of the company’s macaron piping guide for Persona 4 and Persona 5 characters, as a collaborative work featuring multiple artists. It includes pages on how to pipe the following characters:
Persona 4
- Protagonist
- Yosuke Hanamura
- Chie Satonaka
- Yukiko Amagi
- Kanji Tatsumi
- Rise Kujikawa
- Teddie
- Naoto Shirogane
Persona 5
- Protagonist & Joker
- Ryuji Sakamoto & Skull
- Ann Takamaki & Panther
- Morgana/Mona
- Yusuke Kitagawa & Fox
- Makoto Niijima & Queen
- Futaba Sakura & Navi
- Haru Okumura & Noir
Honey and Butter have previously hosted other Persona series collaborations, including a launch event for Persona 3: Dancing in Moonlight and Persona 5: Dancing in Starlight.