
The first “Persona 30th Anniversary Goods & Event Information Bureau” live stream took place earlier, announcing new merchandise, several events, and collaborations.
The official website for the anniversary has also been updated with all of the announcements.
New Merchandise
A slew of new merchandise was announced, which can be seen in full here. Including keychains, an original hoodie, a clear tote bag, etc. A notable addition are the new illustrations for the P30th Main Character Acrylic Stands, showcasing the series protagonists and their respective weapons.
Ichiban Kuji x Persona 5 Royal
The previously announced Ichiban Kuji lottery figures for Persona 5 Royal has had its full lineup shown. They will be available for purchase online and in physical store locations in Japan as of January 31st.
Persona 30th Anniversary Symphonic Concert
An orchestral concert featuring music from every mainline title in the Persona series has been announced. Organized, planned and produced by Arts Innovator Japan as well as event production company Metroberry.
The concert will take place on April 11th at the Bunkyo Civic Center in Tokyo, followed by a performance at the Kyoto Concert Hall on April 18th and finally at the Shinjuku Bunka Center on April 30th and May 1st.
The official website can be found here.
Collaborations
Keio Electric Railway x P30th
A collaboration between the Persona series and the Keio Electric Railway has been announced. In February 2024, a similar collaboration was held for Persona 3 Reload.
Details will be announced in the near future.
P30th x Daimaru Matsuzakaya Pop-up
Pop-up shops for a wide range of new Persona 30th anniversary products, including clothing, diffusers, and watches.
The Daimaru Tokyo store will be open from March 6th to March 17th, while the Daimaru Umeda store will be open from March 4th to March 17th.
P30th x Sanrio Characters POP UP SHOP
The “P30th x Sanrio Characters POP UP SHOP” collaboration has been announced for the store MAGNET by SHIBUYA109 from January 30th to February 8th.
Along with selling new products with chibi illustrations, there’ll also be the distribution of novelties.
Persona 3 Reload x ROUND1
The collaboration between Persona 3 Reload and the entertainment chain Sports Entertainment Round1 was previously announced for January 30th to May 6th, however new illustrations were revealed for merchandise.
Live Stream Archive
The first episode of the “Persona 30th Anniversary Goods & Event Information Bureau” can be seen below.







