Via an Atlus Faithful email, Atlus USA has announced that Persona 4 Arena Ultimax will be playable at next week’s Anime Expo in Los Angeles from July 3-6, in addition to it being playable at EVO from July 11-13.
Furthermore, Atlus USA streamed Persona 4 Arena Ultimax from 5:00 PM EDT to 6:00 PM EDT today, on June 25, 2014, via their Twitch channel.
— Gematsu