Following the announcement that Japanese actor Jun Shison would be appointed brand ambassador for the Persona series, actor Haruna Kawaguchi has now also been assigned as an official ambassador for the franchise.
Two new TV commercials have been released, featuring the two actors, which have begun airing in Japan as of December 15th. The first is the brand commercial “PERSONA IS -WINTER 2023-“. The second is “ANOTHER ME”, featuring Persona 5 Royal and celebrating over 10 million copies sold worldwide in the Persona 5 series.
The Persona 5 series had achieved 9 million copies sold worldwide as of June 2023. This constituted approximately 50% of total Persona series sales. Since then, the release of Persona 5 Tactica on November 17, 2023 was enough to push the P5 games into over 10 million sales, consisting of: Persona 5, Persona 5 Royal, Persona 5 Strikers, Persona 5: Dancing in Starlight and now Persona 5 Tactica.
PERSONA IS -Winter 2023-
No matter how difficult the experiences may be, people can overcome them, grow, and form new bonds through new encounters.
“Those wounds will eventually become a bond.”
This copy expresses such sentiments while embodying the world of the “Persona” series.
The “Persona” games tell a story of fighting, resisting, getting hurt, and growing while deepening bonds with companions.
This concept synchronizes not only with the world of the game but also with the realities of our daily lives.
It’s a message that resonates, serving as a catalyst for those who haven’t experienced “Persona” before.
ANOTHER ME: To You Who Haven’t Experienced it Yet
30 Second Version
15 Second Version
In the game, the protagonists shed their former selves—symbolized by masks—and confront challenges. By enjoying such a game, individuals can also undergo personal growth, and their real-life routines will shine.
This is a message for everyone who plays the game.
Haruna Kawaguchi Ambassador Video
A message from Haruna Kawaguchi about their assignment as an official ambassador of the Persona series.
Haruna Kawaguchi & Jun Shison Making-Of Video
Key Visual and Posters
A key visual for the brand commercial, as well as P3R with P5R and P5T posters with the ambassadors.