Two new promotional campaigns for Persona 5 have been announced, following the one for signboards displayed at Yodobashi Camera retail stores.
Sega Lucky Lottery
With the upcoming launch of the game on September 15th, a Persona 5 clear file collection has been announced for “Sega Lucky Lottery Light” convenience store distribution.
Designed after Persona 5‘s aesthetic, the clear files are meant to be cool and stylish. There are 20 types plus a “Last Lucky Award” one. Lotteries to obtain one of the clear files will cost 350 yen each (excluding tax).
More information on store locations and the clear file designs will be revealed in the near future.
Sega Lucky Lottery are lotteries at a variety of convenience stores which distribute prizes for different Sega properties. Every ticket is a guaranteed win for a prize.
Ikebukuro Station Poster Campaign
From August 8 to August 14, large Persona 5 posters will be distributed around JR Ikebukuro Station. These posters will have QR codes during this period, and participating in the campaign could earn someone a “Phantom Thief rubber strap” via a lottery.
How to participate:
- Follow the official Animate Twitter account.
- Find a poster and scan the QR code. This will create a Twitter post, with a hashtag that should be left as-is with a Persona 5 message. When the Tweet is deployed, the participant will be entered into the lottery.
Persona 5 is slated to be released for the PS3 and PS4 in Japan on September 15, 2016, and in China on the same date for the PS4. It will have a February 14, 2017 North American release date, and the game has been announced for a European release.
— Sega, Persona Channel / Animate