May 1, 2015
PlayStation Japan’s official Persona 5 product page for the PS3 and PS4 is updated with a new design and high resolution screenshots that were seen in magazine scans and on the official website previously.
May 11, 2015
Sega Sammy’s fiscal year end report features a statement that Persona 5 will release during the fiscal year ending on March 31, 2016.
Simultaneously, the projected physical game release for Sega seemingly indicates that Persona 5 will be released in Q4 2015 unless the game is delayed once again.
June 8, 2015
The official Atlus USA website is overhauled, with the Persona 5 page indicating that it will be a “Late 2015” release. The page is soon altered to change the release date to simply “2015.”
June 11, 2015
The Persona 4: Dancing All Night themed cover for the #2015 July issue of Persona Magazine—announced on May 30, 2015 and slated for release on June 29—is revealed, indicating that the next issue will feature an analysis of three keywords related to Persona 5.
June 12, 2015
The E3 2015 badge—teased on June 5, 2015 by Destructoid—is revealed to be Persona 5 themed as well as Persona 4: Dancing All Night themed.
June 14, 2015
The contents of the Special Blu-ray disc for Persona 5, announced on February 5, are announced:
- The latest, never before seen Persona 5 trailer: Promotional Video #2.
- Promotional video #1.
- Persona Super Live 2015 announcement video.
- SCEJ Conference announcement video.
- News Flash! Persona Channel 2013 announcement video.
A Dengeki PlayStation unboxing video of Persona 4: Dancing All Night features a brief tease for PV02.
June 16, 2015
The official English website for Persona 5 is fully launched, along with an Atlus USA upload of the PV01 trailer as an E3 2015 trailer.
June 19, 2015
Polygon interviews Atlus USA PR manager John Hardin about why new media was not shown for Persona 5 at E3 2015, with the following as the answer:
We have to treat it with delicacy and care. No one likes to be spoiled, and especially not with a title of this magnitude. We just don’t have anything ready.
June 23, 2015
The first screenshots from the Special Blu-ray disc for Persona 5, showing off shots from the promotional video #2 trailer, are leaked.
June 24, 2015
The second gameplay trailer for Persona 5, PV02, is leaked from the Persona 5 Special Blu-ray disc.
June 25, 2015
A preview for the upcoming issue of magazine #2015 July contains a snippet of what its Persona 5 feature will entail, following the information that the magazine will analyze three keywords about the game.
June 29, 2015
The #2015 July issue of Persona Magazine is released. Two of the keywords related to Persona 5, “Picaresque Novel” and “Phantom” have lists for Hashino’s direct inspirations from novels and movies.
A Sony Computer Entertainment Europe advertisement lists that Persona 5 is slated for a TBA 2016 release date in Europe.
August 12, 2015
God is a Geek has an interview with Atlus USA PR manager John Hardin, where he denies Square Enix being the European publisher for Persona 5 in Europe, states that they are working on getting a publisher locked in, and reaffirms the 2015 release date for the game in North America.
September 9, 2015
Following the confirmation that Atlus would be attending TGS 2015 on September 1 and the confirmation that the Persona Stalker Club would have a live broadcast during TGS 2015 on August 31, 2015, an hour-long TGS 2015 stage event similar to the one for TGS 2014 is announced, by the name of “ATLUS PRESENTS PERSONA SPECIAL STAGE.”
September 10, 2015
Persona 5 is confirmed to have a presence at TGS 2015 through a stage show, following the announcement of the “Atlus Presents Persona Special Stage.”
Alongside the Persona related stage show, Atlus announces the “Business Trip! Persona Channel TOKYO GAME SHOW 2015” 40-hour live stream from September 17 to September 19, with a program guide finishing with the “Persona Special Stage.”
September 11, 2015
A promotional poster for Persona 5 for an upcoming store campaign by the name of “Hunt for the Phantom Thieves!” is leaked via Twitter. The campaign is set to last from September 17 to September 19 coinciding with TGS 2015.
September 15, 2015
Atlus launches a Persona 5 teaser website for the “Hunt for the Phantom Thieves!” campaign, with the promotional poster having a QR code which leads to the website.
September 16, 2015
The Persona 5 game page on the Sega TGS 2015 website is opened, indicating the game’s release date to be 2015.
Despite still not being uploaded to Atlus’ official YouTube channel, the PV02 trailer for the game is shown during Sega’s TGS live stream, and on a loop at their TGS 2015 booth.