Last week on January 28, 2018, Atlus held a birthday celebration event for Yusuke Kitagawa from Persona 5.
In collaboration with Japanese snack food maker Calbee, a collaboration was held at the Calbee Plus Harajuku Takeshita street shop for the “Happy Birthday to Yusuke!” celebration event. It took place on January 28, from 9:30 AM JST to 8:30 PM JST.
The event featured:
- Exhibitions of a birthday cake-style “Jagariko tower,” and life-sized character portraits in the store. Morgana also made an appearance.
- In-store monitors with “secret collaboration videos” released (posted below).
- A Calbee bonus given with purchases to the first 1,280 people of a Persona 3: Dancing Moon Night and Persona 5: Dancing Star Night sticker.
Pictures from the event:
The collaboration videos released by Atlus for the event were two “Jagariko Acting Ability Interviews.” From Anime News Network:
Jagarico is Calbee‘s popular potato stick snack that comes in a variety of flavors such as cheese, salad, or limited-edition varieties. The “Jagarico Acting Ability Interview” dates back to at least 2015 and involves saying “Jagarico” to the beat of music as a type of acting challenge. The person attempting the challenge replies to prompts about how to perform the word, and they must say the word within the proper number of beats without hesitation. Many people in Japan have posted their attempts on social media.