Sega Targets 5 Million Sales in Debut Year for Next Numbered Persona Title


Sega has published the company’s quarterly investor Q&A for the Q2 financial results for the fiscal year ending in March 2024 (which is July, August and September 2023). The respondents were Sega Sammy’s Haruki Atami (Representative Director, President and Group CEO) and Koichi Fukasawa (Director, Senior Managing Executive Officer, Group CFO).

The Q&A includes an answer about the future sales potential of the Persona series.

Q: Is there a chance that, with its overseas popularity, the Persona series could sell 5 million copies in its first year?

A: By increasing the number of platforms it is available on and the regions it is released in, we have been increasing the sales of Persona 5. We believe that it would be possible for a major Persona title, such as a numbered release, to sell 5 million copies in its first year by releasing it on multiple platforms and simultaneously worldwide from day one.

We also have high expectations for the new IP Metaphor: ReFantazio from the developers of Persona 5.

In their FY Ending March 2024 Q1 Q&A session, Sega stated that the Persona series was one that they had high expectations for, with the likely expectation that Persona 3 Reload would sell over 1 million copies.

As per last reported numbers, no individual Persona release has yet to sell over 5 million. Between the original release and the remastered port, Persona 5 Royal will have sold at least 4 million copies as of the last reported figures in April 2023, with the Persona 5 series having sold over 9 million copies sold worldwide.

Sega Investor Relations