Sega Sammy has released their Japanese Annual Integrated Report 2022, giving an overview of the company’s most notable intellectual properties and their sales numbers from the fiscal year ended March 2021 up to the fiscal year ended March 2022.
These sales numbers do not strictly represent game sales, but also include pachislot and pachinko machines, amusement machines, and toys.
The series sales outline from Sega Sammy’s integrated report 2020 from last year can be seen in a previous post.
As with previous years, the “multifaceted rollout” in terms of sales for the Persona series and the Megami Tensei series include:
- Pachislot and Pachinko Machines
- Packaged Games
- Digital Games
- Toys, etc.
Sega Sammy Annual Report 2022
Sega Sammy Annual Report 2021
No new Persona games were released in fiscal year ended March 2022, with an indicated difference in total series sales between 2021 and 2022 of 500k units. This brings the new total of worldwide Persona series sales to 15.5 million units since its inception 26 years ago.
An important statistic that Sega points out is that the Persona 5 series alone (consisting of titles like Persona 5: Dancing in Starlight, Persona 5 Royal, and Persona 5 Strikers) has sold 7.22 million units worldwide, making up 46.6% of the total series sales. 77% of those sales come from overseas customers.
According to President and CEO Haruki Satomi, one of the primary points of focus for fiscal year ended March 2022 was “expanding touch-points with users,” consisting of simultaneous worldwide and multiplatform releases. There was skepticism within the company about selling Japan-based titles to the worldwide market simultaneously, but opinions changed when Persona and the Like a Dragon series were success hits and experienced global sales growth.
Shin Megami Tensei
The Shin Megami Tensei series has sold over 19 million units in its multifaceted rollout since its debut 30 years ago. This represents an increase of 1.3 million units from last year’s number of 17.7 million units.
ownloads for the free-to-play mobile game Shin Megami Tensei: Liberation Dx2—released in Japan on January 22, 2018 and in North America on July 23, 2018—contribute to this total number of units.
Most of the increase would be because of Shin Megami Tensei V‘s release in November 2021. Five months later, in April 2022, SMT V achieved 1 million copies sold worldwide. Shin Megami Tensei III: Nocturne HD Remaster also hit a milestone of 600k copies sold worldwide in June 2022.
A current focus of Atlus’ is expanding the global fan base of the company’s IP, notably the Persona series, by remastering titles and utilizing existing IP, alongside multiplatform releases.
Part of this strategy are the Persona titles planned to be released in the current fiscal year, with Persona 5 Royal released a week ago and Persona 3 Portable and Persona 4 Golden planned for January 2023.
This also includes the recent release Soul Hackers 2, the first new title in this IP since 25 years when it gained popularity with its Sega Saturn release.
With this strategy, Sega intends to surpass the amount of revenue earned from the Persona, Soul Hackers and Shin Megami Tensei series for the fiscal year ending March 2023. The company earned approximately 15 billion yen in FY ended March 2021 and FY ended March 2022, however Sega forecasts approximately 25 billion yen earned this fiscal year.
The releases from that category of titles per fiscal year:
- Fiscal Year Ended March 2021:
- Persona 4 Golden (Steam) [Worldwide]
- Shin Megami Tensei III: Nocturne HD Remaster (PS4, Switch, Steam) [Japan, Asia]
- Persona 5 Strikers (PS4, Switch, PC) [West]
- Fiscal Year Ended March 2022:
- Shin Megami Tensei III: Nocturne HD Remaster (PS4, Switch, Steam) [West]
- Shin Megami Tensei V (Switch) [Worldwide]
- Fiscal Year Ending March 2023:
- Soul Hackers 2 (PS5, Xbox One, Xbox Series S|X, Steam) [Worldwide]
- Persona 5 Royal (PS5, Xbox One, Xbox Series X|S, Xbox GamePass, Switch, Steam) [Worldwide]
- Persona 3 Portable (PS4, Xbox One, Xbox Series X|S, Xbox GamePass, Switch, Steam) [Worldwide]
- Persona 4 Golden (PS4, Xbox One, Xbox Series X|S, Xbox GamePass, Switch) [Worldwide]